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Monthly "What's New" Updates for Your Customers

For: Marketing · Difficulty: Beginner

The problem: You add services, change hours, run specials, and fix things customers asked for. But most customers never hear about it, because writing an update keeps slipping down the list.

What you end up with: A short, friendly monthly update in email and social versions, built from a running list of what changed, ready for you to check and send.

What you'll need

A running "what's new" note where you jot changes during the month, plus your customer email list or social accounts.

Getting set up

Launched something new and want customers to actually notice? Here's a simple playbook, built from each tool's official docs. First, pick a tool. Notion says its AI can generate docs from your pages. Google says Gemini in Docs can create first drafts that match your tone. HubSpot lists a Content Agent that builds blog posts, social content, and landing pages in your brand voice. Next, start a running note and add one line whenever something changes. Then, pick a send day, like the first Tuesday of each month. And last, the agent drafts. You approve and send or post it yourself.

Step by step

  1. During the month, add each change to your running note.
  2. On send day, give the note to the agent.
  3. Ask it to pick the three to five updates customers will care about most.
  4. Have it write a short email with a friendly subject line.
  5. Ask for two or three short social versions.
  6. Check every date, price, and detail against your note.
  7. Send or post it yourself, then start a fresh note for next month.

A prompt to start with

Use this as a starting point, and adjust it to your tool. "Using this list of changes: [list], write a short, friendly 'What's new at [business]' email for [month]. Lead with what helps customers most. Keep it under 200 words, with a clear subject line. Then write two short social posts. Only use facts from my list. Mark anything unclear with [CHECK]."

What you'll get

One short customer email with a subject line, and two or three social posts, ready for review.

If something goes wrong

If it's too long, cap it at three updates. If it sounds like an ad, ask it to write like a note to regulars. If it adds details, remind it to use only your list.

Keep in mind

Only email people who signed up to hear from you, and include an easy way to unsubscribe. Check offers and dates carefully before sending.

Sources

Where each fact came from

Heads-up: some links here may become affiliate links down the road. Here's how that works. Right now, no affiliate programs are connected.