Idea or playbook

Price Change and Policy Announcements with AI Agents

For: Marketing · Difficulty: Beginner

The problem: You need to raise prices, change hours, or update a policy. Getting the message right is stressful, and it needs to go out by email, on your site, and on social, all saying the same thing.

What you end up with: A clear, kind announcement in a few versions (email, website notice, social post, and a short FAQ), all matching, ready for you to approve.

What you'll need

The exact change, the date it starts, the reason in plain words, who it affects, and anything you're offering to help (like a grace period).

Getting set up

Need to tell customers about a change without causing confusion? Here's a simple playbook, built from each tool's official docs. First, pick a tool. Google says Gemini in Docs can create first drafts that match your tone. Microsoft says Copilot in Word can write, edit, and summarize documents, and can check for missing info or inconsistencies. Notion says its AI can generate docs from your pages. Next, write a short fact sheet about the change. This is the only source of facts. Then, decide which channels need a version. And last, you approve every version and send or post them yourself.

Step by step

  1. Give the agent your fact sheet.
  2. Ask for an announcement email: clear, warm, and short.
  3. Have it create a website notice and a social post with the same facts.
  4. Ask for a short FAQ with the questions customers are likely to ask.
  5. Have it check that every version has the same date, price, and details.
  6. Review everything, and read it once as if you were a customer.
  7. Send and post the approved versions yourself.

A prompt to start with

Use this as a starting point, and adjust it to your tool. "Using only this fact sheet, draft: 1) a short, warm email announcing the change, 2) a website notice, 3) a social post, and 4) a 4 to 6 question FAQ. Be clear and kind, explain the reason simply, and put the start date in each one. Don't apologize too much, and don't add any offers that aren't in the fact sheet. At the end, confirm the date and details match in every version."

What you'll get

A matching set of announcements (email, website notice, social post, and FAQ), with a consistency check at the end.

If something goes wrong

If the tone feels cold, ask it to sound like a friendly owner talking to regulars. If details don't match, have it list the key facts at the top of each version. If it over-explains, set a word limit.

Keep in mind

Some changes, like prices in contracts or subscriptions, may come with notice rules. Check what applies to you, and keep every promise you make in the announcement.

Sources

Where each fact came from

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