The problem: Your competitors change prices, launch offers, and post new content all the time. You only find out when a customer mentions it.

What you end up with: A short weekly note on what your main competitors changed, with links, so you can decide calmly whether to respond.

What you'll need

A list of three to five competitors, the pages worth watching (pricing, offers, blog, social), and a place for the weekly note to land.

Getting set up

Want to keep an eye on competitors without checking their sites every day? Let's walk through it, using what each tool's official docs say it does. First, pick a tool. Gumloop lists competitor and brand monitoring among its uses, and says you can tell its agents in plain English what to watch for on the web. Lindy says you can hand it routines on a schedule, like a Monday report. Make lets you build agents on a visual canvas with manual approvals. Next, list the exact pages to check for each competitor. Public pages only. Then, pick a day, maybe Monday morning. And last, keep it read-only. This workflow watches and reports. It doesn't post or contact anyone.

Step by step

Each week, have the agent visit the pages on your list.
Ask it to note anything new or changed since last week: prices, offers, products, or big posts.
Have it include a link for every change.
Ask it to sort changes into simple groups, like pricing, new offer, or content.
Have it write a five-line summary at the top.
Read the note and decide if anything needs a response.
Every few months, update your competitor list.

A prompt to start with

Here's a starter prompt. Change the details to fit your business. "Each Monday, check these competitor pages: [list]. Tell me what's new or changed since last week, like pricing, offers, new products, or major posts. Give a link for every item. Group them by type, and start with a five-line summary. If you can't tell whether something changed, say so. Only use public pages. Don't contact anyone."

What you'll get

A weekly note with a short summary, then grouped changes, each with a link.

If something goes wrong

If it reports the same thing every week, ask it to compare against last week's note. If it misses changes, give it the exact page links instead of just company names. If the note gets long, cap it at the top ten changes.

Keep in mind

Only watch public information, and respect each website's terms of use. The agent can misread a page, so click the link before you act on anything important.

Sources

Where each fact came from

Recommended tools · checked Oct 28, 2026 · rechecked regularly — Gumloop — official site (products, use cases, integrations)
Getting set up · checked Oct 28, 2026 · rechecked regularly — Gumloop — official site (products, use cases, integrations)

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