Idea or playbook

Blog Post Drafts from Your Own Know-How

For: Marketing · Difficulty: Beginner

The problem: You know your business inside out, and customers would love to read about it. But a blank page and a busy week mean the blog hasn't been touched in months.

What you end up with: A solid blog post draft built from your own notes or a quick voice memo: an outline, a draft in your voice, and a list of facts to double-check before you publish.

What you'll need

A topic your customers ask about, your own notes or a transcript of you talking it through for five minutes, and one or two past posts or emails that sound like you.

Getting set up

Know you should blog, but never find the time to start a post? Let's walk through it, using what each tool's official docs say it does. First, pick a tool. Notion says its AI can generate docs from your pages. Google says Gemini in Docs can create formatted first drafts and match your tone, voice, and style. HubSpot says its Content Agent builds blog posts in your brand voice. Next, record or jot down what you'd tell a customer about the topic. Your expertise is the main ingredient. Then, gather a couple of samples of your writing. And last, you edit and publish. The agent drafts.

Step by step

  1. Give the agent your notes or transcript and your writing samples.
  2. Ask for an outline first: a title, three to five sections, and a closing.
  3. Approve or tweak the outline.
  4. Have it write the draft, using only your notes for the facts.
  5. Ask it to list every fact, number, or claim it used, so you can check them.
  6. Edit the draft so it sounds like you, and add a personal story or example.
  7. Publish it yourself.

A prompt to start with

Here's a starter prompt. Change the details to fit your business. "Here are my notes on [topic] and two samples of my writing. First, suggest a title and an outline with 3 to 5 sections. After I approve it, write a draft of about 800 words in my voice. Use only facts from my notes. Don't add statistics, quotes, or studies. At the end, list every fact or claim you used so I can double-check them."

What you'll get

An outline, a draft post in your voice, and a list of facts to check.

If something goes wrong

If it sounds generic, give it more of your own words, like a voice memo transcript. If it adds stats, remind it to use only your notes. If it's too long, set a word count.

Keep in mind

Check every fact before publishing, and don't let the agent make up stats, quotes, or sources. Your expertise and your personal stories are what make the post worth reading.

Sources

Where each fact came from

Heads-up: some links here may become affiliate links down the road. Here's how that works. Right now, no affiliate programs are connected.