The problem: Comments and messages come in across several social accounts. Questions get missed, complaints sit unanswered, and nice feedback never gets a thank-you.
What you end up with: A weekly roundup of comments and messages from your accounts, sorted into questions, complaints, praise, and leads, with draft replies for the ones that need an answer, all for you to approve.
What you'll need
Access to your social accounts, a short note on your reply tone, and a list of common answers like hours and booking links.
Getting set up
Missing comments and questions across your social accounts? Here's a simple playbook, built from each tool's official docs. First, pick a tool. xAI says Grok Bot uses your apps and websites just like you would, and its use-case library includes a Community Operations Manager that triages DMs across channels and drafts nurture messages. HubSpot lists a Content Agent that builds social content in your brand voice. Google says Gemini can draft professional emails in Gmail, useful for replies that move to email. Next, decide which accounts to include. Then, pick a weekly review time. And last, the agent sorts and drafts. You approve and post every reply.
Step by step
- Once a week, have the agent collect new comments and messages from each account.
- Ask it to sort them: questions, complaints, praise, leads, and spam.
- Have it draft replies for questions, complaints, and leads.
- Ask for a short summary of themes, like a common question.
- Review every draft. Handle complaints personally if they're serious.
- Approve and post replies yourself.
- Add common questions to your FAQ.
A prompt to start with
Use this as a starting point, and adjust it to your tool. "Here are this week's comments and messages: [list]. Sort them into questions, complaints, praise, leads, and spam. Draft short, friendly replies in this tone: [tone] for questions, complaints, and leads, using only these facts: [facts]. Then summarize the top three themes. Don't post anything."
What you'll get
A sorted roundup, draft replies, and a short summary of themes.
If something goes wrong
If replies sound robotic, paste in a few replies you've written. If it misreads sarcasm, review those yourself. If volume is high, run it twice a week.
Keep in mind
Follow each platform's rules. Don't use the agent to reply automatically to complaints or private messages without your review. Keep customer details private.
Sources
- Grok Bot — official product page (xAI)
- Grok Bot — use cases library
- HubSpot Agent Hub (Breeze AI agents) — product page and FAQ
Where each fact came from
- Recommended tools · checked Oct 28, 2026 · rechecked regularly — Grok Bot — use cases library
- Getting set up · checked Oct 28, 2026 · rechecked regularly — Grok Bot — official product page (xAI)
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