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Google Adds a Small Business Hub to the Gemini App

Oct 20, 2026

On October 20, 2026, Google announced new Gemini app tools for small business owners: a business landing page, marketing and finance skills, and connections to apps like Canva, Shopify, Wix, and Xero.

Run a small business and already use the Gemini app? Google just added tools made for you. Here's what Google's official blog post says, as we read it on Oct 28, 2026.

What Google announced on Oct 20, 2026:

  • A business landing page: a central hub in Gemini to build your brand, analyze finances, and understand customer insights.
  • Brand visuals: Google says you can upload your brand guidelines to create consistent visuals for marketing.
  • Finance help: Google says Gemini can turn messy spreadsheets into clear financial insights.
  • Connected apps: Google Business Profile, Google Ads, and Google Workspace, plus Adobe, Canva, Dropbox, Shopify, Wix, Zoho, and Xero.
  • Availability: Google says these are rolling out globally in the coming days for all Gemini app users.

How to try it:

  • Look for the business page in your Gemini app.
  • Connect only the apps you really need.
  • Check any numbers Gemini gives you against your books.

More in our Gemini Spark profile and our guide to AI and your numbers.

A small-business example: a gift shop owner uploads her brand colors and logo guidelines, asks Gemini for three holiday sale graphics, and connects Google Business Profile to see what customers ask about most. She checks every graphic for the right dates and prices before posting. (Our illustration of what Google describes.)

Questions to ask before you connect apps:

  • Which one or two apps would save you the most time?
  • Who else has access to your Gemini account?
  • Where will you double-check financial insights, like your accounting software?

Background: Google says tens of millions of small business owners already use Gemini. Xero also announced its own Gemini connected app. See our story on that.

Who should pay attention: owners who already use the Gemini app and keep their business on Google tools, Canva, Shopify, Wix, Zoho, or Xero.

Plain-English terms:

  • Business landing page: a home screen in Gemini built around your business.
  • Skills: ready-made ways for Gemini to handle a kind of task, like marketing or finance.
  • Connected app: a link that lets Gemini work with another app's data.

A simple first project: paste last quarter's sales export into Gemini and ask, "Which three products grew the most, and which slowed down?" Then check the totals in your own records before you decide what to restock.

What we'll watch next: when the business page reaches every country, and which connected apps get added next. We'll update this page as Google shares more.

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