QuickBooks Online is accounting software for small businesses, and Intuit Intelligence is the AI built into its paid plans: AI chat, automatic categorizing, invoice help, and more on higher plans.
Pricing
Freemium: From Intuit's QuickBooks pricing page (Oct 28, 2026), US list prices per month: Free is $0 (1 user). Simple Start is $38, Essentials is $85 (3 users), Plus is $140, and Advanced is $340 (25 users). The page showed introductory discounts, like 50% off for 3 months on some plans. Intuit says there's no annual contract and you can cancel anytime.
Getting set up
According to Intuit: sign up, then connect your bank or credit card. Intuit says it takes about five minutes once your transactions sync.
The plain-English overview
Does bookkeeping pile up until the weekend? QuickBooks is the accounting software many small businesses already use, and Intuit has built AI into each paid plan, which Intuit calls Intuit Intelligence. Intuit's pricing page lists what's in each plan. Here's the plain-English version, as of Oct 28, 2026.
What Intuit lists, by plan:
- Simple Start: AI Chat for instant insights (beta, limited capacity), categorizing expenses, finding tax deductions, and help with busywork that "learns and performs tasks" (beta). Plus automated bookkeeping, invoicing, and bill pay.
- Essentials: an annual books check-in with an action plan, Accounting AI to clean up your books, bulk invoices (beta), Payments AI to help you get paid faster, and Business Tax AI to estimate quarterly payments.
- Plus: reconciling your books, auto-categorized and verified transactions, profit and loss insights, scenario planning saved as budgets (beta), finding and fixing anomalies, Sales Tax AI, and Customer AI that sources leads and follows up.
- Advanced: Project Management AI, continuous books quality checks with quarterly insights, Finance AI, and approval workflows for bills.
Recent news: on Oct 27, 2026, Intuit announced new AI cash flow and invoicing tools that surface aging invoices and follow up with customers automatically. See our Intuit Connect story.
Who it's for: small businesses that want their books, invoices, and bills in one place, and their accountant able to log in.
Picture this: you run a cleaning company with six staff. Each week QuickBooks categorizes your card transactions, and you ask AI Chat, "What did we spend on supplies this month compared with last month?" You spot a jump, find a duplicate order, and ask the supplier for a refund. (Our illustration of what Intuit lists.)
Questions to ask before you choose a plan:
- How many users do you need? Intuit lists 1 user on Free, 3 on Essentials, and 25 on Advanced.
- Which AI features matter most? Cleaning up books, getting paid, and tax estimates sit on different plans.
- Who checks the books? Invite your accountant. Intuit says paid plans include accountant access.
Try it this week: 1. Connect your main bank account. 2. Review how QuickBooks categorized last month's transactions, and fix any mistakes so it learns. 3. Ask AI Chat one question about your numbers, then check the answer in a report.
Good to know: some features are labeled beta or limited capacity on Intuit's page. Keep your accountant in the loop on anything tax-related.
More in our bookkeeping prep and invoice follow-up playbooks, and our lesson on AI and your numbers.
Sources
- QuickBooks Online pricing (checked Oct 28, 2026)
- Intuit Expands Intelligence Platform (Oct 27, 2026) (checked Oct 28, 2026)
Where each fact came from
- Overview · checked Oct 28, 2026 · rechecked regularly — QuickBooks Online pricing
- What it can do · checked Oct 28, 2026 · rechecked regularly — QuickBooks Online pricing
- Pricing · checked Oct 28, 2026 · rechecked often — QuickBooks Online pricing
- Pricing model · checked Oct 28, 2026 · rechecked often — QuickBooks Online pricing
- Getting set up · checked Oct 28, 2026 · rechecked regularly — QuickBooks Online pricing
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