Mailchimp's email marketing plans with generative AI features and Intuit Assist (beta) built in on the Standard and Premium plans, at no additional cost for now, per Mailchimp's pricing page.
Pricing
Subscription: From Mailchimp's pricing page (Oct 28, 2026): Free, Essentials, Standard, and Premium plans, priced by contact count. Generative AI features are a no-additional-cost add-on on Standard and Premium, and not included on Free or Essentials. Intuit Assist (beta) is available at no additional cost at this time. Mailchimp's pricing page builds a price from your contact count, so enter yours for an exact quote. Check the page for your list size.
Getting set up
According to Mailchimp: choose a Standard or Premium plan (or start the 14-day Standard trial) to use the generative AI features and Intuit Assist, where available.
The plain-English overview
Sending a newsletter or promo emails and wishing the writing went faster? Mailchimp, one of the best-known email tools for small businesses, now has AI built into its paid plans. We read Mailchimp's marketing pricing page on Oct 28, 2026, and here's what it says.
What Mailchimp lists:
- Generative AI features: shown as a no-additional-cost add-on on the Standard and Premium plans, and not included on the Free and Essentials plans.
- Intuit Assist (beta): available to certain users on Premium, Standard, and Legacy plans in select countries, in English only. Mailchimp says access is available at no additional cost at this time.
- Standard plan extras: actionable insights into audience growth and conversion funnels, enhanced automations, custom-coded email templates, and customizable popup forms.
- Free trial: Mailchimp offers a 14-day free trial of the Standard plan.
Who it's for: shops, studios, and service businesses that send regular newsletters or promos and want help drafting them.
Good to know: plan prices depend on how many contacts you have, and Mailchimp says pricing and features can change without notice. Read every AI-written email before it goes out, and keep your own voice.
Want help with the writing? See our newsletter prep playbook and brand voice guide.
Sources
- Mailchimp — marketing plans and pricing (checked Oct 28, 2026)
Where each fact came from
- Overview · checked Oct 28, 2026 · rechecked regularly — Mailchimp — marketing plans and pricing
- What it can do · checked Oct 28, 2026 · rechecked regularly — Mailchimp — marketing plans and pricing
- Pricing · checked Oct 28, 2026 · rechecked often — Mailchimp — marketing plans and pricing
- Pricing model · checked Oct 28, 2026 · rechecked often — Mailchimp — marketing plans and pricing
- Getting set up · checked Oct 28, 2026 · rechecked regularly — Mailchimp — marketing plans and pricing
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