Klaviyo's AI for online shops: Composer, a marketing agent that creates campaigns and flows and answers questions about your data, and Customer Agent for service. The Free plan includes a small monthly Composer allowance.
Pricing
Freemium: From Klaviyo's pricing page (Oct 28, 2026): a Free plan with up to 250 profiles, 500 emails a month, $5 of mobile messages a month, and $5 of Composer usage a month. Klaviyo's pricing calculator builds a price from your list size and add-ons. Customer Agent pricing is through sales.
Getting set up
According to Klaviyo: start on the Free plan, connect your store, and use Composer within its monthly allowance, or add paid plans as you grow.
The plain-English overview
Running an online shop and want email and texts that practically write themselves? Klaviyo, a popular email and SMS platform for e-commerce, now builds AI agents into its plans. We read Klaviyo's pricing page on Oct 28, 2026. Here's the rundown.
What Klaviyo lists:
- Composer (Marketing Agent): Klaviyo says it can schedule recurring tasks, analyze performance and opportunities, take action in Klaviyo, create campaigns and flows, and get answers from your data.
- Customer Agent: an AI agent for customer service, alongside Klaviyo's Helpdesk.
- Free plan: up to 250 profiles, 500 emails a month, $5 of mobile messages a month, $5 of Composer usage a month, built-in reporting, and email support.
- Free marketing tools: web forms, basic email templates with a drag-and-drop editor, and an AI-powered subject line generator.
Who it's for: online shops that send regular emails and texts and want help planning and building them.
Good to know: paid prices depend on your list size and what you add, so build your own quote on the page. Review every AI-created campaign before it sends, and follow email and text consent rules.
Comparing tools? See Mailchimp with Intuit Assist and our win-back email playbook.
Sources
- Klaviyo — pricing (checked Oct 28, 2026)
Where each fact came from
- Overview · checked Oct 28, 2026 · rechecked regularly — Klaviyo — pricing
- What it can do · checked Oct 28, 2026 · rechecked regularly — Klaviyo — pricing
- Pricing · checked Oct 28, 2026 · rechecked often — Klaviyo — pricing
- Pricing model · checked Oct 28, 2026 · rechecked often — Klaviyo — pricing
- Getting set up · checked Oct 28, 2026 · rechecked regularly — Klaviyo — pricing
A quick note on affiliate links
If you buy through an affiliate link on this site, we may earn a commission. It doesn't cost you anything extra. Anything sponsored gets a clear label, and we never sell our rankings. Right now, no affiliate programs are connected. Here's the full affiliate disclosure.